Colleges review applicants’ social media in an attempt to learn more about the student – their character and their interests. An article in the Atlantic revealed that over 75% of colleges monitor social media as a part of their admissions and merit aid decisions. Social media can help students convey their character, commitment, creativity and credentials to admission officers.
Social Media as a Research Tool for College-Bound Students
Students can use social media as a way to connect with colleges they are interested in. They can establish connections with college faculty, departments, research opportunities, and other students. The range can be larger than just the admission office. Social media can help begin the conversation and the connection between the student and the institution. Visiting social media gives them a context for learning and a platform for interacting with faculty and admission staff members.
Tips for Social Media Management
• Establish your online identity – find your digital voice.
• Before you start engaging, start following.
• Make sure your profile information up to date.
• Consider providing a link to your social media sites in your college application materials (provided the college allows/encourages this).
• Invest the time to maintain quality in your postings, blogs, and videos.
• Showcase your leadership, awards, or expertise in a meaningful manner.
• Show off your creativity and technical abilities.
• Give a more in-depth look into special projects or volunteer work.
• Demonstrate your interest in a particular major, college, or career.
• No no’s – violence and racism.
What to Watch Out for in Your Social Media Accounts
• Review your email address to ensure it doesn’t include rude or inappropriate language or references.
• Carefully consider your tweets and other comments, particularly any negative references about prospective colleges, your teachers, or your peers.
• Monitor what photos you choose to post. Don’t include those that may depict alcohol and certain party and peer activities that would reflect poorly on your judgment or character.
• A good rule of thumb is: Don’t put anything on social media that you wouldn’t include with your college application.
